Find aDomain Search Powered byGoDaddy.com ...
You might consider targeting a niche market by specializing in a certain aspect of your industry in which you have skills.
We earn commissions if you shop through the links below. Read more
Written by: Carolyn Young
Carolyn Young has over 25 years of experience in business in various roles, including bank management, marketing management, and business education.
Published on December 22, 2021
Updated on September 26, 2022
Investment range
$2,350 - $6,100
Revenue potential
$72,800 - $364,000 p.a.
Time to build
0 – 3 Months
Profit potential
$65,520 - $145,600 p.a.
Industry trend
Growing
Commitment
Flexible
In this digital age, more and more people are working remotely, without the support staff of an office setting. As a result, virtual assistants have emerged as a popular way for professionals to simplify scheduling, email management, travel reservations, and more, and the market is poised for rapid growth in the coming years.
You could start your own virtual assistant business and ride the digital wave to prosperity.
Starting a business will of course have its challenges, and doing your homework should be your first task. Fortunately, this step-by-step guide provides all the information and insight you’ll need to begin your entrepreneurial journey.
Before we begin, it’s important to clarify that the virtual assistant described in this article is a human, not a digital or AI-powered, assistant. This human assistant is virtual in the sense that he or she is not in the same room as their employer, but rather communicating and performing tasks mainly via the internet. You might be in Omaha, for example, with clients in Brisbane and Brussels.
AI-powered virtual assistants that understand voice commands and can complete certain tasks do exist, but they remain incapable of a vast array of skills-based human tasks.
Starting a virtual assistant business has pros and cons that you should weigh before deciding if the business is right for you.
Demand for assistants with special skills, such as writing, marketing, graphic design, or social media expertise, has been on the rise. This presents an opportunity for the bold entrepreneur to start a more comprehensive virtual assistant service.
Here are a couple of trends in the fast growing VA market:
There are also challenges, as follows:
Startup costs for a virtual assistant business range from about $2,000 to $6,000. Expenses include website setup and a computer. If you can set up your own website, and you already have a computer, your costs will be even lower.
Start-up Costs | Ballpark Range | Average |
---|---|---|
Setting up a business name and corporation | $150 - $200 | $175 |
Licenses and permits | $100 - $300 | $200 |
Insurance | $100 - $300 | $200 |
Business cards and brochures | $200 - $300 | $250 |
Website setup | $1,000 - $3,000 | $2,000 |
Computer | $500 - $1,500 | $1,000 |
Initial marketing budget | $300 - $500 | $400 |
Total | $2,350 - $6,100 | $4,225 |
Virtual assistants with specialized skills can charge up to $35 per hour, while those with fewer skills can expect an hourly rate of $12. Either way, your profit margin could be as high as 90%.
In your first year or two, you could work 40 hours per week at $35 per hour, bringing in over $70,000 in annual revenue. This would mean over $60,000 in profit, assuming that 90% margin. As your brand gains recognition, you could hire additional assistants. This would reduce your margin to around 40%. If your company has 200 billable hours per week, your expected annual revenue will be over $360,000, and you would make over $140,000.
There are a few barriers to entry for a virtual assistant. Your biggest challenges will be:
Now that you know what’s involved in starting a virtual assistant business, it’s a good idea to hone your concept in preparation to enter a competitive market.
Research other virtual assistants to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a virtual assistant service that offers web design or speaks French.
You might consider targeting a niche market by specializing in a certain aspect of your industry in which you have skills.
This could jumpstart your word-of-mouth marketing and attract clients right away.
Your services will depend on your skills, or what skills you can acquire. Some ideas include:
For basic services such as data entry, email management, or social media posts, you’ll likely get $20 per hour, depending on the location of your client.
For brand management, graphic design, and presentation development, you should be able to charge $35, while high-end services such as accounting and professional-level writing and editing could get you as much as $50 per hour.
Once you know your costs, use the Step By Step profit margin calculator to determine your price points.
Your target market will be executives and professionals around the world. The best place to find these people would be LinkedIn, as well as Upwork and Flexjobs.
In the early stages, you may want to run your business from home to keep costs low, and you may choose to keep it that way, even after you hire other assistants. If you choose to rent out an office, you can find commercial space to rent in your area on Loopnet, Craigslist, Crexi, and Commercial Cafe.
When choosing a commercial space, you may want to follow these rules of thumb:
Your business name is your business identity, so choose one that encapsulates your objectives, services, and mission in just a few words. You probably want a name that’s short and easy to remember, since much of your business, and your initial business in particular, will come from word-of-mouth referrals.
Here are some ideas for brainstorming your business name:
Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these.
Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name, and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.
Every business needs a plan. This will function as a guidebook to take your startup through the launch process and maintain focus on your key goals. A business plan also enables potential partners and investors to better understand your company and its vision:
If you’ve never created a business plan yourself before, it can be an intimidating task. Consider hiring an experienced business plan writer on Fiverr to create a professional business plan for you.
Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.
Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business!
Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to virtual assistant businesses.
If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state.
Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your virtual assistant business will shape your taxes, personal liability, and business registration requirements, so choose wisely.
Here are the five main options:
We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using ZenBusiness’s online LLC formation service. They will check that your business name is available before filing, submit your articles of organization, and answer any questions you might have.
The final step before you’re able to pay taxes is getting an Employer Identification Number, or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.
Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.
The IRS website also offers a tax-payers checklist, and taxes can be filed online.
It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.
Securing financing is your next step and there are plenty of ways to raise capital:
Starting a virtual assistant business requires obtaining a number of licenses and permits from local, state, and federal governments. Most states have a demanding hospital registration process that you must go through to become a licensed hospital. Check with your state for requirements.
Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits.
You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.
You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.
This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.
If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.
Before you start making money you’ll need a place to keep it, and that requires opening a bank account.
Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your virtual assistant business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.
Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.
Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.
Here are some types of insurance to consider:
As opening day nears, prepare for launch by reviewing and improving some key elements of your business.
Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.
You can use industry-specific software, such as ClickUp, Adminja, or Monday, to manage your clients and workflow.
Some of your business will come from the casual online visitors, but still you should invest in marketing! Getting the word out is especially important for new businesses, as it’ll boost customer and brand awareness.
Once your website is up and running, link it to your social media accounts and vice versa. Social media is a great tool for promoting your business because you can create engaging posts that advertise your products:
Take advantage of your website, social media presence and real-life activities to increase awareness of your offerings and build your brand. Some suggestions include:
Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism. They are unlikely to find your website, however, unless you follow Search Engine Optimization (SEO) practices. These are steps that help pages rank higher in the results of top search engines like Google.
You can create your own website using services like WordPress, Webflow, or Squarespace. This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.
Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your virtual assistant business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire.
Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your virtual assistant business could be:
If you’re starting out small from a home office, you may not need any employees. But as your business grows, you will likely need workers to fill various roles. Potential positions for a virtual assistant business would include:
At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need.
Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed, Glassdoor, or ZipRecruiter. Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.
A virtual assistant business allows you to work from home while making good money. Once you get rolling, it’s relatively easy to scale up and build a vast network of virtual assistants. You could soon be making enough to hire your own virtual assistant!
Now that you’ve got all the required knowledge, you’re ready to embark on your entrepreneurial journey into the world of virtual assistance.
If you already have a computer, your costs are limited to registering your business, insurance, marketing, and setting up a website. You can do all of that for $2,000.
If you have special skills like graphic design or accounting, you can make $35 to $40 per hour. You can even grow your business and add other virtual assistants to make an even more profitable business.
There is no specific virtual assistant license, but you’ll need business licenses and permits at the state and local levels. Check with your local government offices for requirements.
You’ll need to do some online marketing and search engine optimization so that people can find your website. You can also advertise on business-related sites like LinkedIn and search on freelance job sites like Upwork and Flexjobs.
Published on August 16, 2023
Find aDomain Search Powered byGoDaddy.com ...
Read Now
Published on March 16, 2023
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, ...
Read Now
Published on March 10, 2023
When to Use Paychex Flex When to Use QuickBooks Payroll ...
Read Now
No thanks, I don't want to stay up to date on industry trends and news.
Comments